I came across Ferm Living's site via Brocade Design Etc (thanks to Jeannie for the link) and have been officially "wowed" by a simple but, in this case, completely effective flash technique. While browsing wallpapers, the background of the site changes to reflect the chosen paper, giving the viewer a much better feel for the pattern vs the typical thumbnail. This is a great use of flash and not overwhelming in the least bit. Bravo.
Lovely wallpaper too :)
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